TikTok Ads integration

TikTok Ads is built around short-form video, and its reporting reflects that. Alongside spend, impressions and clicks, TikTok Ads Manager exposes video play metrics such as two-second and six-second views, average watch time and completion at each quarter of the video, which tell you whether a creative holds attention long enough to matter.

Conversions are measured through the TikTok Pixel and Events API using TikTok’s own attribution windows, so in-platform results often sit apart from what your store or analytics records. Dashworx brings in campaign, ad group and ad data so you can line those results up against orders from your own systems.

For many brands TikTok is a discovery channel whose effect shows up later, in branded search or direct traffic. Having it in the same model as Google Ads, Meta and your eCommerce platform lets you look at spend and sales over the same period, instead of judging the channel only by the last-click conversions it can claim.