LinkedIn Ads integration

Bring LinkedIn Ads spend, leads and engagement into Dashworx and follow B2B campaigns from impression to pipeline with your CRM data alongside.

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About the LinkedIn Ads integration

LinkedIn Ads is where B2B marketers pay to reach people by job title, seniority, company and industry, and the cost per click usually reflects that precision. Campaigns sit inside campaign groups, and formats include Sponsored Content, Message Ads, Conversation Ads and Lead Gen Forms that capture details without the user leaving LinkedIn.

Dashworx brings in spend, impressions, clicks, social actions such as reactions, comments and shares, video views, lead form opens and completions, and conversions tracked by the Insight Tag. Demographic breakdowns by job function, seniority or company size come from LinkedIn too, though it withholds them for small audiences to protect member privacy.

Lead volume on its own says little in B2B. The real question is which campaigns produce opportunities and revenue months later. Modelling LinkedIn data alongside your CRM lets you trace cost per lead through to qualified pipeline, and spot campaigns that fill forms cheaply but rarely lead to a sales conversation.

What data you get from LinkedIn Ads

Spend

Impressions

Clicks

CTR

Average CPC

Social actions

Video views

Lead form opens

Leads

Cost per lead

Conversions

Campaign group and campaign

Job function and seniority

Company size

…and more.

What teams do with LinkedIn Ads data

Visual Intelligence

Cost per lead through to pipeline

Follow LinkedIn spend from leads to opportunities and closed revenue in your CRM, so campaigns are judged on pipeline rather than form fills.

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Conversational AI

Ask which audiences produce qualified leads

Ask which job functions or seniority levels gave the most sales-qualified leads per pound spent last quarter.

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KPIs and automation

Alert when cost per lead exceeds target

Set a cost-per-lead target for each campaign group and get an automated alert when a campaign drifts above it.

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How to connect LinkedIn Ads to Dashworx

Request your connection link

Ask for your secure LinkedIn Ads connection link from within Dashworx or through your account manager. It’s tied to your workspace, so only your team can use it.

Connect in one click

Open the link, sign in to LinkedIn Ads and authorise access. No API keys, developer time or spreadsheets required.

We aggregate and align your data

The Dashworx team brings your LinkedIn Ads data together with your other sources, then aligns it to your visual intelligence dashboards and smart AI features, so it’s analysis-ready without manual clean-up.

Get notified when you’re live

You’ll receive an in-platform notification as soon as your LinkedIn Ads connection is complete, and your data starts appearing across your dashboards.