Amazon Ads integration

Bring Amazon Ads Sponsored Products, Sponsored Brands and DSP data into Dashworx and weigh ad spend against total marketplace sales, not just attributed ones.

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About the Amazon Ads integration

Amazon Ads covers two very different kinds of buying. Sponsored Products, Sponsored Brands and Sponsored Display are self-serve ads targeted by keyword or product inside the Amazon store. Amazon DSP is a programmatic platform that reaches audiences on and off Amazon using Amazon’s shopping signals. Both report through the Amazon Ads API, but with different metrics and attribution.

Dashworx brings in spend, impressions, clicks, attributed sales and orders, ACoS and ROAS, with breakdowns by campaign, ad group, keyword, search term and ASIN. Each marketplace is its own profile with its own currency, and attribution windows vary by ad type and by whether you sell as a seller or a vendor, which matters when comparing them.

Many Amazon sellers track TACoS, total ad spend as a share of all sales, because advertising and organic rank feed each other. Bringing Amazon Ads into the same model as your Amazon sales data and your direct-to-consumer store helps you judge whether advertising is growing the business or buying sales that would have happened anyway.

What data you get from Amazon Ads

Spend

Impressions

Clicks

Attributed sales

Attributed orders

ACoS

ROAS

Campaign and ad group

Keyword and match type

Search terms

ASIN

Marketplace

Detail page views

DSP order and line item

…and more.

What teams do with Amazon Ads data

Visual Intelligence

TACoS by marketplace

Chart ad spend against total sales for each Amazon marketplace to see whether advertising is building organic sales or replacing them.

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Conversational AI

Ask which ASINs are carrying ad spend

Ask which ASINs had the highest ACoS this month and whether their attributed sales are rising or falling.

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KPIs and automation

ACoS alerts for every campaign

Set an ACoS ceiling per campaign or marketplace and get an automated alert when it is breached, before margin is eaten by bids.

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How to connect Amazon Ads to Dashworx

Request your connection link

Ask for your secure Amazon Ads connection link from within Dashworx or through your account manager. It’s tied to your workspace, so only your team can use it.

Connect in one click

Open the link, sign in to Amazon Ads and authorise access. No API keys, developer time or spreadsheets required.

We aggregate and align your data

The Dashworx team brings your Amazon Ads data together with your other sources, then aligns it to your visual intelligence dashboards and smart AI features, so it’s analysis-ready without manual clean-up.