Google Merchant Center integration

Google Merchant Center holds the product feed behind Shopping ads, Performance Max and free listings. Every product carries attributes such as title, price, availability, brand, GTIN and product type, and Google checks each one against its policies and data requirements. Products that fail are disapproved or limited, and they quietly drop out of ads and listings.

Dashworx brings in product listings and their status by destination and country, including item-level issues with the reason Google gives, alongside product-level performance such as impressions and clicks where Merchant Center reports them. Large catalogues sold in several markets can be tracked in one place.

Feed health is usually checked by hand in the Merchant Center interface, often only after Shopping revenue falls. With the data modelled alongside Google Ads and your eCommerce platform, you can see how many products are eligible to serve, which issues affect your best sellers, and whether price or availability mismatches between your store and the feed are growing.