Legal
Privacy and Cookie Policy
Version v1.6
Document owner: Oliver Theakston, Director (DPO)
Cookie Policy
Dashworx Ltd (“we”, “our”, “us”) uses cookies and similar technologies on our website www.dashworx.com to enhance your browsing experience, improve site performance, and provide relevant content.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, analyse website usage, and improve functionality.
2. Types of cookies we use
Strictly necessary cookies — required for the website to function (for example login, security and session management). These cannot be switched off.
Performance cookies — collect anonymous data about how visitors use our site (for example Google Analytics) to help us improve performance.
Functionality cookies — remember your preferences and settings (for example language or region) to improve your experience.
Targeting and advertising cookies — may be set by us or by third parties to deliver relevant advertising or measure campaign effectiveness.
3. Third-party cookies
Some cookies are placed by third-party services we use, such as analytics providers or integration partners. These providers may use cookies in accordance with their own privacy policies.
4. Managing cookies
You can manage or disable cookies at any time through your browser settings. Please note that disabling some cookies may affect the functionality of our site.
For more information on managing cookies, visit www.aboutcookies.org.
5. Updates to this policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with a revised “last updated” date.
6. Contact us
If you have any questions about our use of cookies, please contact us:
Dashworx Ltd
Email: hello@dashworx.co.uk
Registered office: 167-169 Great Portland Street, Fifth Floor, London, W1W 5PF
Privacy Notice
Dashworx Ltd (“we”, “our”, “us”) respects your privacy. This Notice explains how we use personal data relating to our clients, prospects and partners.
Who we are
Dashworx Ltd
167-169 Great Portland Street, Fifth Floor, London, W1W 5PF
Company number: 14999312
Contact: Mr Oliver Theakston
Email: dpo@dashworx.co.uk
What we collect
Contact details — name, email, phone and company.
Billing and account contacts.
Marketing and communication preferences.
Support enquiries and correspondence.
Service Data — personal data processed within our secure cloud environments (GCP and UpCloud) as necessary to provide our integrated AI and data services.
How we protect your data
We maintain a formal security programme built upon industry-standard frameworks.
Encryption — all data is encrypted in transit using TLS 1.2 or higher, and at rest using AES-256 encryption.
Infrastructure — our services are hosted on Google Cloud Platform (GCP) and UpCloud, using their SOC 2 Type II and ISO 27001 certified data centres.
Access control — we enforce the Principle of Least Privilege. Access to production systems is restricted to authorised personnel and protected by multi-factor authentication (MFA).
How we use your data
To provide and maintain our services, including the processing of service-related data.
To manage contracts and billing.
To provide technical support and respond to enquiries.
To send updates, invitations and marketing, with consent where required.
To meet legal and regulatory obligations.
Legal basis
Performance of a contract — to provide the Dashworx platform and services.
Legitimate interests — in B2B marketing, service improvement and security monitoring.
Consent — where required for specific electronic marketing activities.
Legal obligations — to comply with applicable laws.
Sharing your data
We share data only with trusted subprocessors (such as cloud hosting, CRM and email providers) necessary to deliver our services, and with regulators or authorities if required by law. All international transfers are protected by standard contractual clauses or equivalent UK GDPR safeguards.
Retention
Account and billing contacts — contract term plus 6 years.
Marketing data — until you unsubscribe, or 3 years after your last interaction.
Support correspondence — up to 24 months.
Service Data — retained only for the duration of the service contract, or as specified in our Data Processing Agreement (DPA).
Your rights
You may request access, correction, deletion, restriction or portability, object to processing, and withdraw consent where applicable. To exercise these rights, please contact dpo@dashworx.co.uk.
Complaints
If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.
This Privacy Notice may be updated from time to time. Significant changes will be highlighted on this page.