Meta Ads integration

Meta Ads runs one auction across Facebook, Instagram, Messenger and Audience Network, organised into campaigns, ad sets and ads. Its numbers depend heavily on the attribution setting in use: the default counts a conversion within seven days of a click or one day of a view, and changes to that setting, plus modelled conversions where tracking is limited, mean Meta’s totals rarely match your store’s.

Dashworx connects your ad accounts and brings in spend, reach, frequency, results and conversion values, with breakdowns by placement, age, gender and country where Meta provides them. Creative-level data shows which images and videos are carrying the account and which are simply absorbing budget.

Placed next to your eCommerce and analytics data, Meta spend can be measured against new customers and revenue rather than in-platform results alone. That matters most for prospecting campaigns, where view-through conversions can make performance look stronger in Ads Manager than it does in the order book.