Google Ads integration

Google Ads is often the biggest line in a marketing budget, and it reports on its own terms. Conversions are attributed to the date of the click rather than the date of the sale, conversion counts keep shifting for days as late conversions arrive within your attribution window, and Performance Max campaigns report at a coarser level than classic Search or Shopping campaigns.

Dashworx pulls campaign, ad group, keyword and search term data from your Google Ads accounts, including manager accounts that hold many brands or markets, and aligns it with your store, CRM and analytics data. Each account reports spend in its own currency, so the currency travels with every row and multi-market teams can compare like for like once the data is modelled.

With Google Ads in the same model as your orders, you can judge campaigns on the revenue and margin your own systems record, not only the conversion value Google reports. Search term, impression share and Quality Score data sit alongside, so the team can see why costs moved as well as how much.