News from the world of ecommerce & marketing data
The Dashworx Blog
Perspectives on data, AI and commerce from the team building the intelligence layer behind the world’s fastest-growing brands.

All articles
Writing on data, AI and ecommerce performance from the team building the Dashworx intelligence layer.

Data & AI
Connecting AI to Multiple Data Sources
If you have been following the rapid advancements in artificial intelligence, you might be tempted to connect your company’s raw data directly to Large Language Models (LLMs) like Claude, hoping for instant,…
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Data & AI
Agentic vs. Conversational AI: Should AI really be executing for us?
In the current ecommerce and marketing landscape, the “Blue Sky” goal is Agentic AI: an autonomous engine that doesn’t just surface insights but executes them across all digital platforms like Shopify, Meta,…
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Data & AI
Connecting your Business to AI (Properly)
Discover why the “Direct-to-Data” approach is failing e-commerce brands and how to implement a “Best in Class” architecture for insights you can actually trust.
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Company News
Introducing the New Dashworx Brand
Dashworx evolves. We are closing the gap between discovery and execution with Team-Unified Analytics.
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Data & AI
AI doesn’t fix bad data, it amplifies it.
AI is a megaphone, not a filter. If your marketing data is messy, AI won’t clean it – it will just scale your mistakes.
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Ecommerce & Marketing
Why “Self-Serve” Data SaaS is Failing Your Team
Stop collecting data and start making decisions. Most SaaS platforms give you a login and a “Help” link, leaving your team drowning in complex charts.
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Data & AI
Why Linked Products are Winning the AI Era (and GEO)
The SEO playbook is being rewritten by AI. If your Shopify store still relies on standard color variants, you might be invisible to LLMs like Gemini and ChatGPT.
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Ecommerce & Marketing
Beyond the Click: Mastering the Art of Marketing Triangulation
In an era of shifting regulations, relying on platform attribution alone is a recipe for wasted spend.
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Ecommerce & Marketing
Google & Shopify’s UCP is Changing eCommerce Forever
Google and Shopify have just launched the Universal Commerce Protocol (UCP), moving eCommerce from “search links” to “AI agents.” From direct buying within Gemini to the end of traditional keyword…
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Ecommerce & Marketing
14 Big eCom Brands Using Funnel.io in 2025
Explore how 14 leading eCommerce brands, including Sephora, ASOS, and Farfetch, leverage Funnel to automate data collection, streamline reporting, and drive growth.
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Analytics & Reporting
Looker Studio’s Updates in 2024
2024 was a great year for Looker Studio and all its users, marked by significant updates that solidify its position as a leading platform for data visualisation.
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Analytics & Reporting
Data Reporting: Spreadsheets vs. Visualisation Tools
Discover the advantages of using advanced visualisation tools like Looker Studio, Power BI and Tableau for your data reporting.
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Analytics & Reporting
Looker Studio’s New Chart Title Feature
Looker Studio’s latest update introduces customisable chart titles. This new feature enhances clarity, aesthetics, and accessibility, allowing users to convey their data stories more effectively.
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Analytics & Reporting
New – Timeline Chart in Looker Studio
Looker Studio has unveiled a dynamic new chart type: the Timeline Chart. This adaptable visualisation tool simplifies the presentation of time-based data, helping to reveal patterns and clarify the duration of…
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Data & AI
6 Ways AI is transforming Data Visualisation
AI is quickly changing the field of data visualisation. In this article we cover some of the ways you can take advantage of it for your business.
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Analytics & Reporting
Looker Studio’s Game-Changing Updates in 2023
2023 marked a transformative year for Looker Studio, with major updates enhancing its data analytics capabilities.
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Analytics & Reporting
The Best 3rd Party Connectors for Looker Studio: A Comprehensive Review
3rd party connectors take Looker Studio to the next level, allowing you to connect to 100+ external data sources
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Analytics & Reporting
Looker Studio vs. Power BI vs. Tableau: A Comprehensive Comparison
In the ever-evolving world of data visualisation, three tools (in my opinion) have emerged as industry leaders: Looker Studio, Power BI, and Tableau.
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