The Dashworx Blog

Claude Dashboards is a genuine leap forward for BI, but it won't fix a broken data foundation. Here's what it actually does, where it falls short, and the groundwork you need in place first: a semantic layer, data you own, validated numbers, governance, access controls and a handle on costs.

Shopify changed how it measures sessions between 21 and 23 September 2026, and your conversion rate, bounce rate and add-to-cart rate may have shifted as a result, even if nothing changed on your store. Here's what changed, why your numbers moved, and how to reset your reporting baseline without drawing the wrong conclusions.

If you have been following the rapid advancements in artificial intelligence, you might be tempted to connect your company’s raw data directly to Large Language Models (LLMs) like Claude, hoping for instant,…

In the current ecommerce and marketing landscape, the “Blue Sky” goal is Agentic AI: an autonomous engine that doesn’t just surface insights but executes them across all digital platforms like Shopify, Meta,…

Discover why the “Direct-to-Data” approach is failing e-commerce brands and how to implement a “Best in Class” architecture for insights you can actually trust.

Dashworx evolves. We are closing the gap between discovery and execution with Team-Unified Analytics.

AI is a megaphone, not a filter. If your marketing data is messy, AI won’t clean it – it will just scale your mistakes.

Stop collecting data and start making decisions. Most SaaS platforms give you a login and a “Help” link, leaving your team drowning in complex charts.

The SEO playbook is being rewritten by AI. If your Shopify store still relies on standard color variants, you might be invisible to LLMs like Gemini and ChatGPT.

In an era of shifting regulations, relying on platform attribution alone is a recipe for wasted spend.

Google and Shopify have just launched the Universal Commerce Protocol (UCP), moving eCommerce from “search links” to “AI agents.” From direct buying within Gemini to the end of traditional keyword…

Explore how 14 leading eCommerce brands, including Sephora, ASOS, and Farfetch, leverage Funnel to automate data collection, streamline reporting, and drive growth.

2024 was a great year for Looker Studio and all its users, marked by significant updates that solidify its position as a leading platform for data visualisation.

Discover the advantages of using advanced visualisation tools like Looker Studio, Power BI and Tableau for your data reporting.

Looker Studio’s latest update introduces customisable chart titles. This new feature enhances clarity, aesthetics, and accessibility, allowing users to convey their data stories more effectively.

Looker Studio has unveiled a dynamic new chart type: the Timeline Chart. This adaptable visualisation tool simplifies the presentation of time-based data, helping to reveal patterns and clarify the duration of…

AI is quickly changing the field of data visualisation. In this article we cover some of the ways you can take advantage of it for your business.

2023 marked a transformative year for Looker Studio, with major updates enhancing its data analytics capabilities.

3rd party connectors take Looker Studio to the next level, allowing you to connect to 100+ external data sources

In the ever-evolving world of data visualisation, three tools (in my opinion) have emerged as industry leaders: Looker Studio, Power BI, and Tableau.