StackAdapt integration

StackAdapt is a self-serve programmatic platform used to buy native, display, video, audio and connected TV inventory, often by marketers who want programmatic reach without a managed-service DSP. Campaigns are organised into campaign groups, campaigns and ads, with targeting built from audiences, contextual signals and first-party data segments.

Dashworx brings in spend, impressions, clicks, video starts and completions, and conversions tracked by the StackAdapt pixel, split into click-through and view-through. Breakdowns by channel and by domain show where the inventory actually ran, which helps when a single campaign spans native placements, display and CTV at once.

Programmatic channels such as native and CTV tend to work higher in the funnel, so their value is easy to miss when every channel is judged on last-click sales. With StackAdapt alongside Google Ads, Meta and your store data, you can compare view-through conversions, branded search and revenue over the same periods, and decide how much programmatic spend the results justify.