Snapchat Ads integration

Snapchat reaches a young, mobile-first audience, and its ad formats reflect that: full-screen Snap Ads, Story Ads, Collection Ads and AR Lenses. Accounts are organised into campaigns, ad squads and ads, with targeting and budget set at ad squad level. Snapchat’s reporting has its own vocabulary too, with swipe-ups as the main click action and video attention measured through screen time and quartile views.

Through the Snapchat Marketing API, Dashworx brings in data at each of those levels: spend, impressions, swipes, video views and conversions captured by the Snap Pixel or Conversions API. Snapchat lets advertisers set separate attribution windows for swipes and views, so it is worth knowing which setting your reports use before comparing totals with other platforms.

Snapchat is often a smaller line on the media plan, which means it can be overlooked in monthly reviews. Bringing it into the same model as Meta, TikTok and your store data puts it on equal footing, so its cost per purchase can be compared directly with the bigger platforms and budget moved on evidence.