Poplar integration

Poplar reports on its own campaigns well, but it counts conversions with its own attribution rules, so its numbers rarely line up with your other ad platforms or with what your store and analytics recorded.

Dashworx brings Poplar spend, delivery and conversion data into the same model as the rest of your marketing. Campaign names, dates and currencies are aligned, so cost per acquisition and return on ad spend can be compared across channels rather than read platform by platform.

Typical questions it helps answer: what Poplar really costs per new customer, how its share of spend has moved this quarter, and which campaigns are worth scaling.