Google Analytics 4 integration
Bring Google Analytics 4 traffic, events and conversions into Dashworx and see how on-site behaviour connects to spend and revenue.
About the Google Analytics 4 integration
Google Analytics 4 records everything as events: a page view, a scroll, an add to cart and a purchase are all events with parameters attached. That model is flexible, but it means reports depend on which events you have marked as key events and how sessions are attributed. Dashworx pulls GA4 data through the Google Analytics Data API, covering users, sessions, engagement, events, key events, eCommerce purchases and revenue, broken down by source, medium, campaign, landing page, device and country.
GA4 has quirks worth knowing. The Data API can apply thresholding when Google signals is enabled, high-cardinality reports may group rows into “(other)”, and figures can differ from what you see in Explorations. The Dashworx team takes these limits into account when deciding how your GA4 data is modelled.
Next to Shopify or your order system, GA4 shows the journey before the purchase. Next to your ad platforms, it shows what paid clicks did once they landed. That makes it the link between marketing spend and commercial results, and the place to spot landing pages or devices where conversion falls away.
What data you get from Google Analytics 4
Users and new users
Sessions
Engaged sessions
Engagement rate
Event count
Key events
Purchase revenue
Transactions
Source / medium
Campaign
Landing page
Device category
Country
Items viewed and purchased
…and more.
What teams do with Google Analytics 4 data
Visual Intelligence
Landing page conversion by channel
Compare engagement and purchase rates for each landing page by source and device, next to ad spend for the same campaigns.
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Conversational AI
Ask why sessions fell last week
Ask in plain English which channels, pages or countries drove a change in GA4 traffic, and get the breakdown back.
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KPIs and automation
Alerts when key events drop
Set a KPI rule on key events or conversion rate so a broken tag or checkout problem is flagged at the next refresh.
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How to connect Google Analytics 4 to Dashworx
01
Request your connection link
Ask for your secure Google Analytics 4 connection link from within Dashworx or through your account manager. It’s tied to your workspace, so only your team can use it.
02
Connect in one click
Open the link, sign in to Google Analytics 4 and authorise access. No API keys, developer time or spreadsheets required.
03
We aggregate and align your data
The Dashworx team brings your Google Analytics 4 data together with your other sources, then aligns it to your visual intelligence dashboards and smart AI features, so it’s analysis-ready without manual clean-up.
04
Get notified when you’re live
You’ll receive an in-platform notification as soon as your Google Analytics 4 connection is complete, and your data starts appearing across your dashboards.
Frequently asked questions
What does Dashworx do with my connected data?
How long does it take for my data to appear after connecting?
Do I need technical skills or a developer to connect a source?
How often is my data refreshed?
How is my data kept secure?
Can I connect multiple accounts from the same platform?
What if the platform I use isn’t listed?
Connect Google Analytics 4 in minutes
Book a demo and we’ll show you your own data, connected and visualised, before you commit.