OpenAI Ads integration

Advertising inside ChatGPT is a new kind of placement: ads appear alongside conversations rather than search results or social feeds, so the usual benchmarks do not transfer neatly. Early budgets are usually experimental, which makes it more important, not less, to see clearly what they return.

Dashworx brings OpenAI Ads campaign data into the same model as Google Ads, Meta Ads, Microsoft Advertising and your store and analytics data. Spend, impressions, clicks and conversions are aligned to the same dates, currencies and naming as every other channel, so ChatGPT placements can be compared like for like instead of in a separate report.

That lets marketing teams decide whether conversational advertising earns a bigger share of budget, see whether it reaches new customers or overlaps with search, and track how performance changes as the format matures.