Google Display & Video 360 integration

Display & Video 360 is Google’s demand-side platform for buying display, video, audio and connected TV inventory across Google and third-party exchanges. Its data model is deeper than a self-serve ad platform: partners contain advertisers, advertisers run campaigns and insertion orders, and line items do the actual buying, often across many exchanges and deals at once.

Dashworx brings in DV360 reporting covering media cost, total media cost including fees, impressions, clicks, Active View viewability, video completions and conversions from Floodlight activities. Reach and frequency metrics show how many unique users a campaign touched, which matters more than clicks for upper-funnel video.

Programmatic budgets are usually planned at insertion-order level and often reported separately by agencies, which makes them hard to reconcile with the rest of the media mix. With DV360 in the same model as Google Ads, Meta and your store data, brand and performance teams can review programmatic spend against the same targets as every other channel.