Awin integration

Awin is an affiliate network that connects advertisers with publishers ranging from cashback and voucher sites to content creators and comparison sites. Its data is transaction-led: each sale or lead a publisher drives is recorded with the order reference, sale amount, commission and the publisher responsible.

The quirk with affiliate data is that it changes after the fact. Transactions start as pending and are later approved or declined by the advertiser, often weeks after the sale, once returns and cancellations are known. Dashworx brings in transactions with their status, plus clicks, impressions and commission by publisher, so reports can separate what has been earned from what is still awaiting validation.

Affiliate sales also overlap with other channels, particularly when voucher sites appear at the checkout stage. With Awin in the same model as your store orders and paid media, you can compare commission against the revenue each publisher type brings in, and look at whether a publisher is reaching new customers or mostly existing ones.