Apple Ads integration

Apple Ads, formerly Apple Search Ads, places your app at the top of App Store search results and in other App Store placements such as the Today tab, the Search tab and product pages. For many app marketers it is one of the few channels where intent is explicit: the user has typed a query in the store where the download happens.

Its reporting has its own vocabulary. Taps are clicks on the ad, and installs are split into new downloads and redownloads by people who had the app before. Dashworx brings in spend, impressions, taps, installs, cost per tap and cost per install by campaign, ad group, keyword and search term, broken down by country or region.

Apple Ads attributes installs through Apple’s own privacy-preserving framework rather than device identifiers, so it does not see what users do after installing. Joining it with revenue or subscription data from your app analytics in Dashworx lets you judge keywords on the value of the users they bring, not just on install volume.