Appcast integration

Appcast records what customers actually bought, which makes it the reference point for every marketing number. On its own, though, it cannot tell you which channel or campaign earned each sale.

Dashworx brings Appcast data into the same model as your ad platforms and analytics, so revenue, refunds and margin can be compared with what each channel claims.

Typical questions it helps answer: what new customers cost to acquire, which products drive repeat purchases, and how much of reported revenue survives returns.