Amazon Seller Central integration

For brands selling on Amazon, Seller Central tells a different story from your own website: orders placed across Amazon’s marketplaces, the fees Amazon takes, FBA inventory, and the settlement reports that explain what actually reaches your bank account. Dashworx draws on the Selling Partner API and its reports to bring in orders, sales by ASIN and SKU, referral and fulfilment fees, refunds, inventory and settlement data.

Amazon data has its own quirks. Each marketplace reports in its local currency, orders can sit as pending before they are confirmed, and fees are applied at settlement rather than at the point of sale. Dashworx aligns these so that net proceeds per ASIN and per marketplace can be compared with margin on your direct channels, instead of relying on gross ordered product sales.

Placed next to Amazon Ads, Shopify and your wider marketing data, Seller Central shows whether advertising on Amazon is growing total sales or simply moving customers from one channel to another, and which products remain profitable once Amazon’s share is taken.