Klaviyo integration

Klaviyo is where many eCommerce brands run their email and SMS programmes: one-off campaigns, automated flows such as welcome series and abandoned cart, and the segments that feed them. Its reporting is good at telling you how a single send performed, but it credits revenue using its own attribution window, so a customer who opened an email and later clicked a paid social ad can be counted in both places.

Dashworx brings Klaviyo campaign and flow metrics into the same model as your ad platforms, store and analytics data. Attributed revenue sits beside spend and orders from other channels, so you can compare it with what your store actually recorded rather than reading it in isolation. Message-level detail within each flow is kept, which matters when one flow has a dozen emails and only a few of them are doing the work.

Typical questions it helps answer: how much of last month’s revenue came from automated flows versus campaigns, whether list growth is keeping pace with paid acquisition, and which flows have quietly slipped since they were last redesigned.