Google Sheets integration

Pull targets, budgets and manual data from Google Sheets into Dashworx, and push modelled data back to Sheets for the people who still work in spreadsheets.

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About the Google Sheets integration

Google Sheets is where a surprising amount of marketing data lives: monthly budgets, revenue targets, influencer costs, offline event leads, promotional calendars and the mapping tables that turn messy campaign names into clean channels. None of it comes from a system with its own connector, so it tends to stay in a spreadsheet nobody else can see.

Dashworx reads the spreadsheets and tabs you choose and treats them as a source like any other, so a budget sheet can drive target lines on a dashboard and a cost sheet can fill the gaps ad platforms do not cover. Sheets are flexible, which is also the risk: a renamed column or a merged header row can break a read. Keeping one header row and one type of value per column makes the connection dependable.

It is often the quickest way to start reporting on data that has no other home, before it moves into a warehouse or a proper system.

What data you get from Google Sheets

Budgets by channel

Revenue and sales targets

Offline sales

Influencer and affiliate costs

Agency fees

Promotional calendars

Campaign naming maps

Channel mapping tables

Product cost prices

Store or region lookups

Event and trade show leads

Manual KPI inputs

…and more.

What teams do with Google Sheets data

KPIs and automation

Track spend against a budget kept in Sheets

Use the monthly budget sheet as the target for each channel, and get an alert when spend runs ahead of plan.

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Visual Intelligence

Add costs that no ad platform reports

Bring influencer fees, agency retainers and print costs from a sheet into blended ROAS, so totals reflect what marketing actually spent.

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Conversational AI

Ask how this month compares with the plan

Ask in plain English which channels are behind the targets in your sheet, and by how much, without opening the spreadsheet.

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Send Dashworx data to Google Sheets

Dashworx can export modelled data to a Google Sheet on a schedule, such as a weekly channel summary, a daily table of spend and revenue by campaign, or a list of product performance. The sheet receives clean, aligned figures from every connected source, so nobody has to copy numbers out of individual ad platforms or rebuild the same table each Monday.

This suits finance teams who reconcile in spreadsheets, stakeholders who will not log in to another tool, and analysts who want to run a quick pivot or forecast without a warehouse. Because exports land in your own Google Drive, sharing follows the permissions you already use, and the sheet can in turn feed any other tool that reads from Sheets.

How to connect Google Sheets to Dashworx

Request your connection link

Ask for your secure Google Sheets connection link from within Dashworx or through your account manager. It’s tied to your workspace, so only your team can use it.

Connect in one click

Open the link, sign in to Google Sheets and authorise access. No API keys, developer time or spreadsheets required.

We aggregate and align your data

The Dashworx team brings your Google Sheets data together with your other sources, then aligns it to your visual intelligence dashboards and smart AI features, so it’s analysis-ready without manual clean-up.

Get notified when you’re live

You’ll receive an in-platform notification as soon as your Google Sheets connection is complete, and your data starts appearing across your dashboards.