EXL integration
Bring EXL data into Dashworx and report on it alongside your commerce and media data.
About the EXL integration
EXL measures what people do, but on its own it sits apart from the spend and revenue data you need to judge whether that activity is worth paying for.
Dashworx brings EXL data into the same model as your ad platforms, store and CRM. Dates and naming are aligned, so measurement and cost can be read together instead of in separate tools.
Typical questions it helps answer: how measured activity tracks against spend, where conversion rates have changed, and which channels are bringing people who go on to buy.
What data you get from EXL
Date
Source or channel
Sessions or users
Events
Conversions
Revenue
…and more.
What teams do with EXL data
Visual Intelligence
Put measurement next to spend
See EXL data next to your paid media and sales, on one dashboard and over the same date range.
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Conversational AI
Ask what changed and why
Ask in plain English what moved in your EXL numbers this week, and get the answer from your own data.
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KPIs and automation
Get alerted to sudden drops
Set a KPI rule on a key EXL metric, so a sudden drop is flagged before it reaches the monthly report.
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How to connect EXL to Dashworx
01
Request your connection link
Ask for your secure EXL connection link from within Dashworx or through your account manager. It’s tied to your workspace, so only your team can use it.
02
Connect in one click
Open the link, sign in to EXL and authorise access. No API keys, developer time or spreadsheets required.
03
We aggregate and align your data
The Dashworx team brings your EXL data together with your other sources, then aligns it to your visual intelligence dashboards and smart AI features, so it’s analysis-ready without manual clean-up.
04
Get notified when you’re live
You’ll receive an in-platform notification as soon as your EXL connection is complete, and your data starts appearing across your dashboards.
Frequently asked questions
What does Dashworx do with my connected data?
How long does it take for my data to appear after connecting?
Do I need technical skills or a developer to connect a source?
How often is my data refreshed?
How is my data kept secure?
Can I connect multiple accounts from the same platform?
What if the platform I use isn’t listed?
Connect EXL in minutes
Book a demo and we’ll show you your own data, connected and visualised, before you commit.