Adobe Analytics integration

Adobe Analytics is the measurement platform for many enterprise brands, and it is usually heavily customised. Each report suite has its own set of eVars, props and success events, configured to match that organisation’s site and business model. Segments and calculated metrics built in Analysis Workspace often carry years of agreed definitions.

Dashworx connects to Adobe Analytics through its reporting API to bring in visits, visitors, page views, orders, revenue and your custom success events, broken down by marketing channel, tracking code, page, device and the custom dimensions you rely on. Segments can be applied so that definitions your analysts already trust carry across into Dashworx instead of being rebuilt.

The value comes from placing that data next to systems Adobe does not see. Combining report suite data with ad platform cost, orders from your commerce platform and CRM outcomes shows return on spend by marketing channel under your own rules, and lets teams outside the analytics function get answers without learning Workspace. For brands running several report suites, Dashworx can align them into one group view.