dotdigital integration
Bring dotdigital contacts, campaigns and pipeline into Dashworx and see how marketing turns into revenue.
About the dotdigital integration
dotdigital holds the customer side of your marketing: contacts, messages, deals or conversations. Its reports cover what happens inside dotdigital, but not how that connects to the spend that brought those people in.
Dashworx brings dotdigital data into the same model as your ad platforms, analytics and store. Leads, messages and pipeline sit next to cost and revenue, so you can follow a customer from first click to sale.
Typical questions it helps answer: which channels bring the leads that close, how email and messaging contribute to revenue, and where the pipeline is slowing down.
What data you get from dotdigital
Date
Contact or account
Campaign or message
Sends, opens and clicks
Deal or lead stage
Revenue
…and more.
What teams do with dotdigital data
Visual Intelligence
Follow leads from first click to sale
See dotdigital leads and revenue next to the channels and campaigns that brought them in.
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Conversational AI
Ask where the pipeline is stuck
Ask in plain English which stages or campaigns in dotdigital have slowed down this quarter.
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KPIs and automation
Get alerted to engagement drops
Set a KPI rule on a dotdigital engagement or conversion rate, so a drop is flagged before the next send.
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How to connect dotdigital to Dashworx
01
Request your connection link
Ask for your secure dotdigital connection link from within Dashworx or through your account manager. It’s tied to your workspace, so only your team can use it.
02
Connect in one click
Open the link, sign in to dotdigital and authorise access. No API keys, developer time or spreadsheets required.
03
We aggregate and align your data
The Dashworx team brings your dotdigital data together with your other sources, then aligns it to your visual intelligence dashboards and smart AI features, so it’s analysis-ready without manual clean-up.
04
Get notified when you’re live
You’ll receive an in-platform notification as soon as your dotdigital connection is complete, and your data starts appearing across your dashboards.
Frequently asked questions
What does Dashworx do with my connected data?
How long does it take for my data to appear after connecting?
Do I need technical skills or a developer to connect a source?
How often is my data refreshed?
How is my data kept secure?
Can I connect multiple accounts from the same platform?
What if the platform I use isn’t listed?
Connect dotdigital in minutes
Book a demo and we’ll show you your own data, connected and visualised, before you commit.