Claude integration

Claude is Anthropic’s AI assistant, used by teams for writing, analysis and planning in its web, desktop and mobile apps. Claude can connect to external tools and data through connectors built on the Model Context Protocol, an open standard Anthropic introduced, which lets it draw on approved sources during a conversation rather than relying on pasted text.

For marketing and eCommerce teams, the useful part is context. A planner drafting a campaign brief, or a head of eCommerce preparing a board update, often wants current figures inside the same conversation: last month’s revenue against target, which channels drove new customers, how return on spend has moved by market. Copying those numbers from a dashboard into a chat is slow and invites mistakes.

Sending Dashworx data to Claude makes modelled, analysis-ready metrics available to the assistant your team already uses. Answers draw on the same definitions as your Dashworx dashboards, so a figure quoted in a Claude draft matches the one on screen. Dashworx’s own Conversational AI remains the home for questions inside the platform, alongside its dashboards and KPI alerts; Claude extends that reach into writing, planning and everyday work.