ChatGPT integration
Make Dashworx metrics available in ChatGPT, so marketing and eCommerce teams can query modelled performance data without leaving the assistant they open every day.
About the ChatGPT integration
ChatGPT is OpenAI’s AI assistant, used across many organisations on its business plans for drafting, research and analysis. It can reach external tools and data through apps and connectors, including ones built on the Model Context Protocol, so that answers can draw on approved company sources instead of whatever a user happens to paste into the chat.
Marketing teams already use ChatGPT for first drafts of reports, ad copy and plans. The weak point is the data: figures copied from a dashboard go out of date, lose their context or get mistyped, and a confident paragraph built on the wrong number is worse than no paragraph at all. Questions like “how did paid social perform against target in Germany last month?” deserve an answer built from governed data.
Sending Dashworx data to ChatGPT puts analysis-ready metrics within reach of the assistant people already open every day, with the same channel groupings, currencies and KPI definitions as Dashworx itself. Dashworx keeps its dashboards, targets, alerts and built-in Conversational AI; ChatGPT simply becomes another place where those numbers can be put to work.
What Dashworx sends to ChatGPT
Channel revenue vs target
Paid media spend and ROAS
CPA by campaign
Orders and AOV by market
Weekly KPI summaries
Budget pacing by channel
Top products by revenue
New customer acquisition
Brand-level roll-ups
Period-on-period changes
KPI definitions and targets
…and more.
What teams do with ChatGPT data
Visual Intelligence
Market-level answers in plain English
Ask ChatGPT how a market performed against target and get an answer from Dashworx data, then open the matching Dashworx dashboard for the chart.
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AI Dashboard Generator
Turn a recurring question into a dashboard
When the same question keeps coming up in ChatGPT, describe the view to the AI Dashboard Generator and keep it as a Dashworx dashboard.
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KPIs and automation
Weekly digests with written commentary
Pair Dashworx’s automated KPI digests with ChatGPT-drafted commentary that uses the same figures, ready for leadership.
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Send Dashworx data to ChatGPT
Dashworx makes modelled marketing and eCommerce metrics available to ChatGPT: spend, revenue, orders, ROAS, CPA and budget pacing by channel, campaign, market, brand and product, alongside KPI targets and the definitions that explain how each figure is calculated.
ChatGPT is often where reports, plans and stakeholder emails get their first draft. Connecting it to Dashworx data means those drafts start from numbers that agree with your dashboards, instead of screenshots or out-of-date exports. Your team can ask follow-up questions in the flow of writing, such as why a market missed target or which campaigns carried a strong week, and anything that needs a chart, a target or an alert still lives in Dashworx, where the data is modelled and monitored.
How to connect ChatGPT to Dashworx
01
Choose what to send
Tell us which Dashworx reports, metrics and dimensions should go to ChatGPT, and how often.
02
Authorise access in one click
Sign in to ChatGPT and give Dashworx permission to deliver data. No API keys or developer time required.
03
We map and schedule your data
The Dashworx team maps your analysis-ready data to ChatGPT’s format and sets up the delivery schedule.
04
Get notified when data is flowing
You’ll receive an in-platform notification once the first delivery lands in ChatGPT.
Frequently asked questions
What does Dashworx do with my connected data?
How long does it take for my data to appear after connecting?
Do I need technical skills or a developer to connect a source?
How often is my data refreshed?
How is my data kept secure?
Can I connect multiple accounts from the same platform?
What if the platform I use isn’t listed?
Connect ChatGPT in minutes
Book a demo and we’ll show you your own data, connected and visualised, before you commit.