Azure Blob Storage integration
Deliver modelled Dashworx data as files into Azure Blob Storage, ready for Data Factory, Synapse, Fabric or Power BI in a Microsoft-centred data estate.
About the Azure Blob Storage integration
Azure Blob Storage is Microsoft’s object storage service. Data is held in containers inside a storage account, and with hierarchical namespace enabled the same account becomes Azure Data Lake Storage Gen2, the base layer for Synapse Analytics, Azure Databricks and Microsoft Fabric. Access is typically governed with Microsoft Entra ID roles, managed identities or time-limited SAS tokens.
For organisations standardised on Microsoft, Blob Storage is the natural landing zone for external data. Dashworx sends modelled marketing and eCommerce tables there as files, so Data Factory pipelines or Fabric shortcuts can pick them up without anyone building connectors for Google Ads, Meta, TikTok or Shopify. Column names, currencies and channel groupings are consistent from the first file, which keeps downstream transformations simple.
Dashworx continues to serve the marketing team with dashboards, targets and alerts. Azure storage gives IT and data teams a copy they control, inside their own tenant and under their own security policies, to combine with ERP, CRM and finance data.
What Dashworx sends to Azure Blob Storage
Daily performance by channel
Campaign and ad group results
Spend, revenue and orders
Blended ROAS by market
CPA by channel
Product revenue by SKU
KPI targets and actuals
Channel grouping lookup
Brand and market dimensions
Sessions and conversion rate
New customer orders
…and more.
What teams do with Azure Blob Storage data
Visual Intelligence
Land marketing data next to ERP and CRM
Use Dashworx files as a source for Fabric or Synapse alongside business data already in Azure, while marketers keep their Dashworx dashboards.
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AI Dashboard Generator
Agree the view before the data team builds it
Generate a dashboard from a prompt in Dashworx to settle the metrics, then let the data team rebuild it from the Azure files for enterprise reporting.
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KPIs and automation
Targets that travel with the data
Include Dashworx KPI targets in the delivered files so Azure-based reports compare actuals against the goals set by marketing.
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Send Dashworx data to Azure Blob Storage
Dashworx sends Azure Blob Storage files of modelled marketing and eCommerce data: daily performance by channel, campaign, market and product, covering spend, revenue, orders, conversions, ROAS and CPA. Lookup files for channel groupings, brands and markets come with them, and KPI targets can be delivered alongside actuals.
Many enterprise teams need external data to land inside their own Azure tenant before anything else can use it. Delivering files to a container you own lets Data Factory, Synapse, Fabric or Azure Databricks take over from there, under your access controls and retention policies, without your engineers maintaining an integration for every marketing platform the business advertises on.
How to connect Azure Blob Storage to Dashworx
01
Choose what to send
Tell us which Dashworx reports, metrics and dimensions should go to Azure Blob Storage, and how often.
02
Authorise access in one click
Sign in to Azure Blob Storage and give Dashworx permission to deliver data. No API keys or developer time required.
03
We map and schedule your data
The Dashworx team maps your analysis-ready data to Azure Blob Storage’s format and sets up the delivery schedule.
04
Get notified when data is flowing
You’ll receive an in-platform notification once the first delivery lands in Azure Blob Storage.
Frequently asked questions
What does Dashworx do with my connected data?
How long does it take for my data to appear after connecting?
Do I need technical skills or a developer to connect a source?
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How is my data kept secure?
Can I connect multiple accounts from the same platform?
What if the platform I use isn’t listed?
Connect Azure Blob Storage in minutes
Book a demo and we’ll show you your own data, connected and visualised, before you commit.