LinkedIn Conversions API integration

The LinkedIn Conversions API lets advertisers send conversion events from a server or CRM to Campaign Manager, rather than relying only on the Insight Tag. Each event is tied to a conversion rule and matched to LinkedIn members using a SHA-256 hashed email address, the LinkedIn first-party click ID (li_fat_id) where captured, or details such as name, company and job title. A shared event ID lets LinkedIn de-duplicate events sent by both the tag and the API.

For B2B marketers the value is in what happens after the form fill. LinkedIn leads often take weeks to qualify, and the stages that matter, such as marketing qualified lead, opportunity created or closed won, live in the CRM. Sending those stages back gives LinkedIn’s reporting and optimisation a view of lead quality, which matters on a platform where clicks are expensive and form volume alone can mislead.

Dashworx models CRM outcomes next to LinkedIn spend, so it can supply those events and then show cost per opportunity and pipeline value alongside every other channel.