From spreadsheet exports to automated reporting and AI
The challenge
Manually exporting data to uncover information
For Yves Delorme, business data was spread across a host of different online, offline and retail. “Understanding the numbers” had become a manual weekly undertaking of exporting and pasting together separate datasets just to find a starting point.
By the time the teams had manually collected the data into a usable format, the window for action had often closed.
Drawing meaningful conclusions was very tricky often leading to misaligned conversations.
They didn’t need more data; they needed a single source of truth that could turn raw numbers into actual, actionable strategy.
How Dashworx was deployed
Dashworx automated reporting and provided AI for deeper dives
Integration: Every channel – Marketing, eCommerce, and Retail—was unified into Dashworx to create a trusted data foundation.
Operational Agility: Automated dashboards replaced manual digging, allowing teams to collaborate daily on live data to drive down CPA and boost CVR.
AI-Powered Insights: An integrated AI layer was deployed to bridge the “Data Gap,” instantly linking digital marketing efforts to brick-and-mortar sales outcomes.
The Result: Yves Delorme shifted from questioning their data to acting on it, turning complex multi-channel trends into clear, profitable decisions.
Results
25
hrs
Hours saved per month
200
x
Increase in time to insight
11
Data sources connected
In Their Words
Understanding performance is now much simpler with the Dashworx platform. We can instantly generate insights across eCommerce, Retail, and Marketing through reporting and AI, helping us make more informed business decisions. Dashworx has been particularly valuable in enabling us to compare performance against previous years/months, identify our key strengths across marketing activity and top-performing products, and highlight areas where there may be opportunities for improvement.
Chloe Sapsford
eCommerce Manager