From siloed data to full business intelligence

Fragmented data and a multi-channel marathon

Sporttape’s success selling their products worldwide across Amazon, Shopify, and global territories created a complex data footprint. Selling in multiple countries and currencies meant that “understanding performance” had become a manual marathon of currency conversion, SKU matching and difficult maths…

Fragmented spreadsheets and siloed reports made reaching a single version of the truth nearly impossible. By the time the team had consolidated the numbers, the insights were already stale – the window to act had closed, and the opportunity was lost. Sporttape didn’t just need data; they needed a real-time pulse on their global business.