Data-Driven UI/UX for Rapid eCom Growth
The challenge
Mous engaged Dashworx as a strategic design and data partner to modernise their entire eCommerce experience ahead of a major product launch.
Major Product Launches: Strategically integrate the highly anticipated iPhone 18 collection and new backpack ranges without causing customer decision paralysis.
Paid Traffic Optimisation: Design seamless customer journeys and dedicated landing pages to effectively capture and convert high-volume ad traffic.
Global Style Refresh: Overhaul the site’s overall aesthetic to match Mous’s premium prestige while driving up average order value (AOV) and conversion rates (CVR).
How Dashworx was deployed
Data-Driven UI/UX: Anchored every creative decision in session recordings, scroll-depth tracking, and collection-to-checkout funnel analysis - not opinion - to maximise the performance of every page we touched.
High-Converting Funnels: Engineered intuitive, frictionless pathways tailored specifically for paid traffic and the new backpack Product Detail Pages (PDPs).
Instant Impact: Rolled out a modernized global design system that didn’t just look on-brand, but systematically guided users to checkout—instantly boosting CVR and AOV.
Within the first week of launch, early engagement and conversion signals were already trending in the right direction across mobile - validating the new design’s data-driven foundations.
Results
14
+
Pages redesigned
10.9
%
Increase in mobile conversion rate
5.4
x
Increase in filter engagement
Like every Dashworx engagement, this began with a single source of truth for how users actually behave - not an opinion.