Full performance visibility across Floorstore’s entire group
The challenge
Navigating Fragmented Data
Trapped Data: Core business data was difficult to access in an ERP system that only a few team members knew how to use.
Brand Silos: Disconnected data across the brands made it difficult to get a clear, holistic trends of group performance.
Fragmented Marketing: Tracking campaign success required time-consuming, manual work across multiple individual platforms.
Decision Paralysis: This fragmented, hard-to-access data led to a lack of trust in the numbers and slowed down decision-making across marketing and eCommerce.
How Dashworx was deployed
To overcome their data bottlenecks, Floorstore Group implemented the Dashworx platform to act as their central intelligence hub.
Here’s how we transformed their data visibility:
Seamless ERP Integration: We directly connected Dashworx to the group ERP system, automatically accessing trapped data and establishing a single, reliable source of truth.
Enterprise-Grade Dashboards: We built intuitive KPI views that deliver instant, real-time performance metrics, replacing tedious manual reporting with accessible visual insights.
AI Conversational Analytics: We empowered the entire team to go beyond surface-level numbers. Team members can now intuitively “chat” with their data to perform deep-dive explorations without needing technical expertise.
Unified Cross-Brand Visibility: We consolidated Best at Flooring, Floorstore, and UK Floor Supplies into one centralised platform (Dashworx). Team members can now seamlessly track, compare, and analyse performance across the entire group with a single login.
Results
45
hrs
Hours saved per month
95
%
Increase in time to insight
13
Data sources connected
In Their Words
Dashworx didn't just give us visibility - it gave us confidence. It acts as our single source of truth, empowering our team to make faster, smarter decisions for our marketing and eCom performance.
Liam Walker
Director