From weekly reporting marathons to Monday morning clarity
The challenge
Manual data collation and very slow spreadsheets.
When we started with Christopher Ward, they had a wealth of data available to them.
The challenge was, all business data was hidden in a very large spreadsheet, which took an age to load and understand.
By the time the teams had a consolidated view of the truth, the decisions it should have informed had already passed – the opportunity was missed.
The Monday morning meeting ran on a manually built deck. It took hours to prepare, and by the time it landed in the room, the numbers were already 48 to 72 hours old.
Teams weren’t misaligned because they disagreed – they were misaligned because they were looking at different information.
How Dashworx was deployed
Unifying the team – not just the data.
Dashworx connected Christopher Wards Salesforce, Meta Ads, Google Ads, GA4, Klaviyo, organic social and offline data sources into Dashworx, a single shared intelligence layer.
Tailored reporting and integrated AI enabled the data to be accessible and understood across all teams.
The Monday meeting changed. Instead of manual data collation and a pre-prepared deck, the team simply open on Dashworx.
One screen, one version of the truth, every source in the room.
The conversational AI layer gave the team the ability to ask performance questions directly, without waiting on analyst time. Answers arrived in seconds.
Results
50
hrs
Hours saved per month
180
x
Increase in time to insight
14
Data sources connected
In Their Words
We instantly saved 50 hours per month swapping out spreadsheets for Dashworx.
Zoe Pedersen
Head of Marketing