From Static Spreadsheets to AI, Measurement and Reporting
The challenge
Static spreadsheets with limited insights and information.
Back in 2024 Antler were scaling… fast. The team was growing, spend increasing and list of apps expanding. As the business scaled reporting and understanding the data became a struggle.
The team had a single “Daily Sales Spreadsheet” that had the majority of high level business information inside though it was difficult to navigate and only accessible for senior members in the business.
This lead teams down data silos, running their own analysis on their own and meeting weekly at trade meetings with different versions of the truth.
Antler needed to:
Remove manual data collation
Gain access to instant insights
Provide access to all team members across the business
How Dashworx was deployed
Visual Intelligence + Integrated AI
Dashworx connected over 98 sources into Dashworx providing both visual intelligence via dashboards across eCommerce, Marketing and Finance providing teams clear data on brand performance and the opportunities available.
More recently integrated AI was added allowing teams to dive deeper beyond the reporting uncovering further opportunities available to them.
Today Antler use the Dashworx every day to inform their paid media and marketing decisions + integrated AI to help uncover buried opportunities to share with their team at weekly trade meetings.
The Monday meeting changed. Instead of manual data collation and a pre-prepared deck, the team simply open on Dashworx.
Results
90
hrs
Hours saved per month
130
x
Increase in time to insight
98
Data sources connected
In Their Words
We use the platform & data powered by Dashworx every day to inform our paid media, marketing and eCommerce decisions
Francesca Robinson
Director of Marketing - Antler