From zero reporting visibility to Conversational AI and automated reporting
The challenge
Rapid Growth Outpacing Performance Visibility
Since their launch in 2020, Airback has scaled at high speed, powered by a lean team and standout products. However, their data infrastructure hadn’t kept pace.
With performance spread across five Shopify Plus stores, multiple GA4 properties, and various ad platforms, obtaining a “single version of the truth” was a manual, boring process.
The business wasn’t ignoring data it was just impossible to trust or access in real-time. By the time performance trends were identified, the window to act had often closed, leaving growth-critical opportunities on the table.
How Dashworx was deployed
Full visibility across performance – Visual Intelligence. AI. Team Collaboration.
Dashworx replaced manual collation with a centralised Visual Intelligence hub, unifying Marketing, eCommerce, and Finance data into a single, trusted foundation.
By automating core reporting, Airback moved from “gathering data” to “using data” in minutes.
Dashworx Integrated AI layer bridged the gap between high-level views and granular insights. This allowed the team to move beyond static reporting, interrogating their data and uncovering growth opportunities in under 10 seconds.
For the first time, Airback have the agility to make decisions at the speed of their growth.
Results
35
hrs
Hours saved per month
85
%
Increase in time to insight
22
Data sources connected
In Their Words
Dashworx is our source of truth and insights across marketing, eCommerce and finance.
Tobias van Nipsen
Co-Founder - Airback